The Kern 515 EasyMailer mail-processing solution will allow you to connect more personally with your prospects and customers. The K515 EasyMailer complements the new age of variable digital and off-set printing, revolutionizing Direct Mail (DM) and transactional mail processing.
The K515 EasyMailer allows any printer to go the extra mile and in a single pass, create a completely personalized envelope and letter.
The Technological Revolution is Here
In this revolutionary period, the keys to success in printing for direct marketing and transactional mail applications are using data intelligence and personalization. Marketing companies, transactional printers, copy shops, and quick printers are seeing the opportunity to provide more focused marketing solutions for their customers by using personalization to increase response rates.
Some Things Never Mail
In this digital age, some might be surprised to find that traditional mail is more alive than ever as it connects in ways other media can't. Research carried out by the United States Postal Service revealed that 56% of those surveyed think receiving mail is a "real pleasure", 55% "look forward" to discovering the mail they receive, and 67% feel mail is "more personal than the Internet". For direct mailers and marketers, that means that right now your prospect is keeping an eye on the mailbox, eager to receive your message.
It has been proven that the personalization of envelopes and letters with highly visual graphics and text yield higher than average response rates**. Up untill now, it has been difficult and often very expensive to personalize envelopes with text and graphics. Not anymore. **ADMA has stated the average response rate for direct mail is 2%-5%. In some cases the Kern 515 EasyMailer has shown response rates of over 20%.
